Lamborghini owners haven't had a better time than when Lamborghini announced the Lamborghini Urus in 2017. At long last, it had arrived, a magnificent beast that embodied the Italian automaker's commitment to performance while offering the practicality they craved. Soon after its unveiling, orders swarmed Lamborghini, and those who couldn't get allocations started swarming dealerships, hoping to get one for sale even though it didn't match their exact preferences. And when the orders began getting delivered, rarely was a Lamborghini Urus spotted alone. Parked right next to it was either a Lamborghini Aventador or Lamborghini Huracan, making up the perfect two-car garage. Appreciated for its power, everyday practicality, and versatility, the Urus soon became Lamborghini's best-selling car with impressive year-on-year growth. Fancy turning your driveway into a mini Sant'Agata Bolognese with the addition of a Lamborghini Urus? Starting at $241,843, you could own a 2024 Lamborghini Urus. Pre-owned models, some meticulously configured, average $200,000, offering a more affordable option. Under the hood, 650-ish horsepower in the 2024 Lamborghini Urus is enough reason to buy one, but its overall performance makes it almost defy physics. Its style enables it to cut an imposing figure with its aggressive fascia and sharp lines that exemplify the performance lying underneath. The interior, on the other hand, slightly contrasts with the exterior. It's a haven of luxury packed with cutting-edge features that enhance comfort and drivability and still retains Lamborghini's fighter jet theme. Does the Lamborghini Urus live up to its persona? Buckle up, and let's explore.
The year was 2017, and Lamborghini unveiled the Lamborghini Urus at their headquarters in Sant'Agata Bolognese, where they'd start production in 2018, with deliveries also scheduled for that year. Despite a livestream glitch that silenced the global audience during the unveiling, the Urus' debut was unforgettable. It didn't disappoint, especially from its appearance exemplified by a low-slung mean look ready to take on whichever SUV dared to claim its "fastest SUV in the world" crown as Lamborghini adorned it. With Audi at the helm of Lamborghini since 1998, it was no secret that the Urus shared underpinnings with some Audi cars and others under Volkswagen AG's dealership. For example, the 4.0-liter twin-turbocharged V8 engine is shared with the Bentley Bentayga, which has existed for a little longer than the Lamborghini Urus, having been unveiled in 2015. However, during the Lamborghini Urus concept stage, it was powered by a 5.2-liter V10 lifted from the Lamborghini Gallardo, as seen at the 2012 Beijing Auto Show. The Lamborghini Urus has much in common with its long-retired predecessor, the Lamborghini LM002, nicknamed the Lambo Rambo due to its buffness. Fun fact, both were the fastest SUVs during initial production. Additionally, the LM002 challenged traditional off-roaders, while the Urus redefined the luxury SUV landscape, blending luxury, performance, and versatility. Despite the heavy competition, the Lamborghini Urus continues to reign supreme, outselling its rivals year after year, proving its worth as the undisputed king of the super SUV segment.
While a V10 was hoped for in the Lamborghini Urus, the 4.0-liter twin-turbocharged V8 has more than enough power to make any first-time driver question how powerful an SUV can be. Early production units had around 650 horsepower and 627 lb.ft, which Lamborghini has steadily maintained. The engine is paired with an eight-speed dual-clutch automatic transmission, transferring power to all four wheels through a permanent 60% rear bias all-wheel-drive system with active rear torque vectoring and four-wheel steering. Don't be fooled by the Lamborghini Urus' 4,850-pound weight as it rockets from 0-60 in 3.3 seconds and boasts a 190-mph top speed. Real-world tests even clock it faster than Lamborghini claims, with 0-60 times recorded as low as 3.1 seconds and top speeds almost breaking the 200-mph barrier. While the performance thrills might outweigh fuel economy concerns, the 14-mpg city and 19-mpg highway fuel economy can't be ignored, especially for frequent drivers. But it's a trade-off anyone would be willing to make, considering that most SUVs average around the same numbers, and some might be slower than the Urus. Who needs fuel efficiency when you're grinning from ear to ear?
For 2024, the Lamborghini Urus remains unaltered, experiencing only a slight price adjustment in response to market changes. It continues to exhibit electrifying performance, distinctive exterior styling, and a luxury-appointed cabin showcasing Lamborghini's commitment to making it the best super sport utility vehicle and delivering the utmost quality in their cars.
The Lamborghini Urus not only fits among other Lamborghini cars as a high-performance car but also because it blends performance thrills with an interior experience as refined as any other Lamborghini. When speccing one from factory, you can choose Alcantara or Leather layering, with Alcantara being optional, adding costs to the final build price. Nonetheless, whichever material you go for doesn't change the Lamborghini Urus cabin ambiance, which is enhanced by a fighter jet-inspired dashboard like other Lamborghini models. Unfortunately, the 10.1-inch infotainment display feels a tad small for such a commanding SUV. A larger screen would have been more in line with its bold spirit. Additionally, a separate 8.6-inch display for seat ventilation, climate, and audio controls, among other features, while functional, might seem like an unnecessary clutter for some, considering physical buttons would be more effective and less distractive. In the rear, there's ample space to accommodate three adults, ensuring a pleasant experience for everyone on board. And when you want to test the Lamborghini Urus capabilities on snow, fold the rear seats down, and stash your skis, they should fit perfectly and make that skiing resort trip you've postponed for the longest time. Be warned, the drive might be so thrilling you might find yourself spending more time behind the wheel than on the skis!
Every inch of the Lamborghini Urus exterior design exudes the power that lies underneath, leaving no doubt about its capabilities. Its wide stance gives it a low profile look despite sitting 158 mm above the ground, and it can sit higher when in "Terra" mode, enabling it to handle any treacherous terrain you throw at it, whether it be snow, rocks, or mud. Adopting Lamborghini's symbolic hexagonal patterns, the front grille dominates the front end. The air intakes also sport a hexagonal theme accentuated by body-colored veins. Linking the air intake is a carbon fiber front splitter, which emphasizes aerodynamic efficiency. The sculpted bodywork flows seamlessly from the front to the rear, showcasing smooth curves beautifully contrasting with the sharp edges and creases. It's a dynamic dance between fluidity and aggression. Swinging open the frameless doors creates a spectacular entry into the cabin, just as the scissor doors on the Lamborghini Aventador do. The lack of a C-pillar on the Lamborghini Urus, replaced by a glass-to-glass transition from the rear door frameless windows to the quarter windows, is quintessential Lamborghini, for example, as seen with the Hurracan. On the rear end, the coupe roofline flows effortlessly into the rear, which features intricate Y-accented taillights and an aggressive diffuser sitting between the quad tip exhausts, all instantly recognizable Lamborghini cues that amplify the Urus' powerful stance.
More than just a high-performance SUV, the Lamborghini Urus enables you to discover any terrain, from track to sand, ice, gravel, or rocks. This is made possible by its six ANIMA diving modes: Neve for slippery terrains, Terra for off-roading, Sabbia for dunes, Strada for daily paved road driving, Sport to enhance performance and handling, and Corsa for the racetrack. Should you decide to make tracks around your playgrounds, the standard carbon ceramic brakes offer superior braking performance and durability compared to steel rotor brakes. Lamborghini first used the electromechanical active roll stabilization system on the Lamborghini Urus. It's an all-terrain stabilization system ensuring maximum reduction on the roll angle on bumpy roads, fast straights, and right corners through active decoupling of the stabilizer halves while simultaneously ensuring the most agile drive and responsive steering. The damping system also acts the same way, continually adjusting to different diving conditions, and can be adjusted by the driver depending on driving preferences for a firm, sporty, and aggressive ride or a soft setting for comfort. The list of technological innovations on the Lamborghini Urus is endless. We'll stop at its aerodynamic optimization and leave you to explore the rest through your driving experience if this article has reaffirmed your decision to buy one. Like any other Lamborghini, every surface, curve, and line on the Lamborghini Urus distinctly enhances its aerodynamic efficiency, embodying the Lamborghini super sports car persona.
Lamborghini offers two trims for the Lamborghini Urus, the Urus S as the base model and the performance-oriented Urus Performante. The Urus S starts at $241,843, and for an additional roughly $32,000, you could get the Urus Performante, which offers an updated suspension, weight savings, slightly aggressive styling inside, and so forth. So, which bull will you add to your bullpen? After you decide, take your pick from Exotic Car Trader's Lamborghini Urus listings, and as you look through them, check out our Lamborghini listings for your next possible Lamborghini purchase.
Craving an untamed driving experience and unmatched performance with everyday usability? The Lamborghini Urus Delivers. And if you're feeling adventurous, its capabilities dare you to explore any terrain and conquer any challenge. Prepare to unleash your inner champion; few SUVs dare to compete. Exotic Car Trader creates an exclusive and safe way of buying and selling cars, eliminating the daunting experiences of private selling for buyers and sellers. Every vehicle listed on Exotic Car Trader goes through a private seller verification process, ensuring legitimacy for our buyers. Also, Exotic Car Trader's car buying process is well outlined, with all fees and packages providing our buyers with a seamless and inclusive experience. We can handle the escrow of funds at no additional cost to the buyer and seller, and we also provide trade-in and financing options for buyers. For transaction safety, our Transactions Team is world-class and equipped with industry fraud detection tools to ensure a safe and secure transaction. These are just some of the benefits you enjoy when buying or selling on Exotic Car Trader. Contact us for listing services or to buy a car on Exotic Car Trader today! Since its 2017 debut, the Lamborghini Urus has carved a new niche in automotive history. While competitors like the Porsche Cayenne Turbo GT and Aston Martin DBX exist, the Urus holds an unchallenged position as a pioneer in the high-performance SUV segment.
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